From family to MiVida...

Carol and Jascha, founders of MiVida, a lifestyle brand, moved from Taiwan to Germany with their family of four, eventually settling in Valencia, Spain. From the moment they stepped onto the Mediterranean beach, their lives became inseparable from the sunshine, the azure sea, and the endless delicious food. Therefore, in 2020, they decided to launch MiVida, a new curated brand, to introduce their favorite food ingredients, Spanish cuisine, tapas, and lifestyle culture to Taiwanese friends who share the same love for the Mediterranean lifestyle. Starting as a curated e-commerce platform in 2020, MiVida has gradually developed into a community with loyal repeat customers and has gained invitations from physical retail channels through word-of-mouth recommendations. Its exclusive brand and main products have also attracted the attention of numerous restaurants, food selection platforms, and high-end food shops. Staying true to its original mission, MiVida continues to introduce high-quality, environmentally conscious, and sustainable brands and products, gradually becoming the preferred choice for Spanish food ingredients in the Taiwanese market. MiVida aspires to not only share delicious food and a beautiful life, but also to give back to society and the earth, hoping to "change the world with the power of food." Therefore, since the brand's inception, a portion of its profits has been continuously donated to the "World Central Kitchen" project to feed the world, and it has also been donating its own imported products to disadvantaged schools and families in Taiwan for a long time.

A Lifestyle

Business

builts from Home

Carol started her entrepreneurial journey in 2003 while pregnant with her daughter, transitioning from the wedding industry to becoming a corporate lecturer and personal consultant, becoming a warm mentor and guide for many female entrepreneurs.

Kai-Ruo has published seven books in Traditional Chinese in Taiwan, including bestsellers such as "I'm at Home, I'm Starting a Business," "Starting a Good Business from Home," and "Digital Nomadism." She also runs two podcast channels and is frequently invited to share her secrets to running a successful business from home while maintaining a fulfilling life.

In 2020, Carol and her husband Jascha co-founded the Spanish product selection business "MiVida," importing Spanish cuisine to Asian countries and assisting many entrepreneurial families who love life to build their own lifestyle businesses!

Interested in promoting Mediterranean food culture and products together?

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